"The mise-en-scene was really good"
"The Michael Jackson lean is epic"
"The camerawork was brilliant"
"I thought the different close up of their performer worked well"
"How did he fly off the ground?"
These were just some of the feedback we got from our audience, which we hoped we would get after working so hard on this project. During our planning stages, we knew that every group making a music video from our college would have the same equipment to use, so we had to be very creative with what we were able to achieve with the technology available. This lead us to think outside the box, and do something that hadn't been seen before, to make our music video stand out from the rest. After completing the video, we showed it to students and teachers, who were all amazed at the special effects we created, as they kept asking us how we did certain scenes, which was the kind of reaction we were all hoping for.
Our audience also commented on the amount of the reversing in the video. "I felt as though the reversing jump idea was used to many times". So we decided to take some of the insignificant shots out, like when our performer jumped over railings. Another member of the audience said there were a lack of locations, "The locations were a bit limited." This was mainly down to the time allocated to us for the filming and editing. As we knew that editing, the print based campaign and the blog were worth more than the music video itself, we didn't want to spend too much time on the filming of our video, which limited the locations we were able to shoot on. Even though we can't change these factors of our video, if we were to do it again, we would definitely make these changes, because music videos are primarily designed to sell an artists music, and if they are not happy with the final product, it would be in our best interest to suit their wants.
"The character stood still for the lip-sync throughout the video, he should move a bit more." During our planning and filming of our video, we had to two reasons for purposely setting out to have our artist stand still in front of the camera and sing. Firstly, we wanted to distance ourselves from typical videos done by Michael Jackson and Justin Timberlake, which involved a lot of movement and dancing. We did this so that, even though our video made slight references to both artists, we wanted our video to be unique, so the audience wouldn't be able to compare it to anyone else's. Secondly, with the dress code and theme of the video, having our performer moving around too much would contradict with our intentions of having a mysterious character, which we were able to create by having the hat covering the performer's face, and only his mouth showing. During post production, we tried to get some of our narrative in between the lip-syncing, with advice from a member of the audience, but due to the lack of shots we had from the narrative, the whole first verse of the song persists of the artist singing whilst standing still, which wasn't particularly aesthetically pleasing to the viewer, and didn't come out as we had planned, but something we would address if undertaken again.
"There could be something on the green glasses". In the post-production, putting effects on the green glasses did not go as we planned, as the effect would not go on it properly. Even though we found a way to put it on, we weren't able to use it on all the shots, which lead us to experiment with it, and come up with shots that were still aesthetically pleasing, and some members of the audience said it resembled the "Terminator." The shots that didn't come out as planned were mostly the one's of when we didn't use the green glasses with the green screen. This happened because the software didn't recognise the green, due to the lighting, which we would strongly take into account if we did the project again.
"Narrative was complicated, it was hard to understand". Our video did have a complicated narrative, which isn't common in music videos, making it very difficult for our audience to follow it. In our video, the artist receives a letter, which contained a picture of two people kissing. The female in the picture was the artists girlfriend, which lead the artist to drop her necklace into the river, as she cheated on him. The audience didn't mainly get the storyline because of its complication, and the fact that we didn't tell it properly. If we did the video again, we would definitely simplify the narrative, and include more of the story in the video, perhaps replacing it with the shots of our artist standing still whilst lip-syncing, as some did say that even though our special effects excited them, the lip-syncing scenes were sometimes boring to watch.
No comments:
Post a Comment