How effective is the combination of your main product and ancillary texts?

With our video primarily having a grey theme, we carried this into our CD cover and magazine advert by having the same colours running throughout. We also carried our distinctive imagery and dress code into our print based campaign, with the hat and glove being distinctively used. With the front of the CD cover being the biggest selling point of the CD, it is very important that people can instantly recognise who's single it is. With our front cover, we wanted it to stand out from the rest on the market, as they all consist of an artists face covering most of the panel, so we decided to put a picture of the hat and gloves only, which was worn by the artist in the video. We knew people would instantly associate it with our video, due to it being a predominant part of our video, and the powerful imagery it has. This was also carried on into our magazine advert, which also carried on the same theme of the dress code, the colours used and the font present in the CD and magazine advert. In the magazine advert, half of it is covered with a picture of our artist, with his hand on his hat, again making full use of the hat and glove. We also carried on our font style throughout the print based campaign, by having white and orange used to separate words, like Justin Timberlake and CD/Download. With this being used on all our print based products, people will know it is our product even from a long distance, just by seeing the colours used. For our back cover of the CD, we had the artist in the middle, with light shining down on him from a lamp post, connoting that he is the star and centre of attention. Again, the font used for the tracklist is in white and orange, carrying on the same theme and colours used. Our inside panels also carry on these themes, with the grey background present. On our left panel, we have tree branches in the background with the songs lyrics over it, meaning people can watch the video or listen to the song, whilst singing along to the song. For our right panel, which holds the CD, we simply used the same background, and had an image of our artist and a female holding a necklace. The necklace present is the same one from the video, and it carries on our narrative of the artist looking for the necklace in the video, as it was his girlfriends'.