Our music video is of a love/hate relationship influenced by various iconic characters and scenes in the same genre. As well as both using and developing many forms and conventions, we have also created original ideas that have some link to iconic film scenes. During our research, we tried to find powerful scenes and characters that would make our video more interesting in terms of intertextuality. We believed that by including many features/ideas from well-known films and music videos, not only would our video be better but it will also be more interesting, making reference to other media. Thus we were mostly influenced by a scene in Titanic, Michael Jackson, and also The Matrix.
Firstly there was constant reference to Titanic. This influenced us because it was of the same generic type of our music video therefore we used this as we saw it as being relevant and appropriate. From this, we included a necklace throughout our video that was similar to the one the main actress has in the film. We also reproduced the scene where she throws the necklace into the river. As we had an all male group, the main character in our video had to do this. However we didn’t just use this convention, we also developed it as our character did this whilst on a bridge. We did this because there is reference to a bridge in the song lyrics. Therefore we not only used this convention but also developed it.
We were also influenced by Michael Jackson and made constant reference to him during our music video. This was done through various things. Firstly it was demonstrated through the use of costume. Our character had all black clothing, including a black hat and a single black glove. We thought that by making our character similar to the identity of Michael Jackson, this would appeal even more to out target audience as he is not only seen as popular to them, but also as an iconic figure of music. Also, throughout our video, we never see the characters face clearly until the end of the video. By creating this anonymity, there was a sense of mystery upon both the character and audience. This mystery then affects the audience in that it makes them become more interested. As well as the clothing being in reference to Michael Jackson, we included the “Smooth Criminal Lean.” We used green screening to do this, as we created a smoky background. We found this scene to be very successful and this was reinforced by the audience feedback.
Firstly there was constant reference to Titanic. This influenced us because it was of the same generic type of our music video therefore we used this as we saw it as being relevant and appropriate. From this, we included a necklace throughout our video that was similar to the one the main actress has in the film. We also reproduced the scene where she throws the necklace into the river. As we had an all male group, the main character in our video had to do this. However we didn’t just use this convention, we also developed it as our character did this whilst on a bridge. We did this because there is reference to a bridge in the song lyrics. Therefore we not only used this convention but also developed it.
We were also influenced by Michael Jackson and made constant reference to him during our music video. This was done through various things. Firstly it was demonstrated through the use of costume. Our character had all black clothing, including a black hat and a single black glove. We thought that by making our character similar to the identity of Michael Jackson, this would appeal even more to out target audience as he is not only seen as popular to them, but also as an iconic figure of music. Also, throughout our video, we never see the characters face clearly until the end of the video. By creating this anonymity, there was a sense of mystery upon both the character and audience. This mystery then affects the audience in that it makes them become more interested. As well as the clothing being in reference to Michael Jackson, we included the “Smooth Criminal Lean.” We used green screening to do this, as we created a smoky background. We found this scene to be very successful and this was reinforced by the audience feedback.
As our video is of a love/hate relationship genre, our demographic audience is teenagers. Through using various conventions of the same genre, we thought this would appeal to our audience. However, we wanted to create it to be more entertaining, thus covering all aspects and areas of which our audience would find interesting. For this we included more action type features. Our prime influence for this was The Matrix. From this, we included stunts and effects similar to that of The Matrix, however, excluding the fighting as we thought this would be irrelevant. Furthermore, examples we included were various jump shots, the necklace magically being pulled into our main characters hand and his hat ascending from the floor into his hand. To do these effects, we filmed him actually doing the opposite, however, when editing this, we reversed it, therefore making it look like he actually did have powers. Another successful effect we did, was making the character slide across the bench. Not only did this look great but it also reinforced the idea of him having powers. This example is a convention of which we developed in our music video.
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